We help people like us: The over 40s who don’t want to slide into disease and incapacity.
We reverse engineer longevity for anyone who wants to live a longer healthier, happier & more vibrant life
We think it is unfair that our demographic (anyone over 40) is written off and largely ignored.
We understand why you haven’t been doing much.
We’ve all been there.
We coast by on strength and fitness gained at school or Uni, or playing for a local sports team or whatever. Then life gets busy. Jobs happen, family happens, injuries and health issues happen, free time gets squeezed.
One day you notice an out of shape middle aged person staring back at you from the mirror. If you’re smart or lucky you start doing something about it before the first major health scare. We know someone who had a heart attack aged 41… 50% of people will not survive a heart attack.
We are not ready to slide off the cliff into degeneration and disability, decrepitude and death. We want to avoid the 4 horsemen of metabolic disorder, coronary heart disease, cancer and mental decline for as long as possible.
We have coached thousands of people over the last couple of decades and seen the amazing, life changing difference that regular fitness training, a supportive community, a little encouragement plus a dash of healthy nutrition, quality sleep and thoughtful recovery can make, regardless of your age.
We have also seen how much harder it gets as you get north of your 70s and even more so in your 80s. Lockdown showed us how quickly you can lose your hard earned fitness if you are forced to stop. It also exposed the cost of social isolation.
This program is an experiment for us personally as much as for you. We are experimenting with what it takes to make it into our 80s living big, exciting, fulfilling, independent lives.
How we are helping: Every day, we post a training program aimed at the over 40s that will include structured programs to increase and improve your:
Strength: You’ll get a consistent strength program because strong muscles, ligaments, tendons and bones are critical for healthy ageing.
Cardio: Some days will be straight up cardio because having a large aerobic capacity will decrease your chances of dying. No surprise, but a healthy heart, lungs and vasculature is worth having.
Mobility & Stability: Mobility and stability work because being creaky, stiff and brittle is just a precursor to slowing down and stopping moving.
High intensity: Sprinkle on a dash of high intensity pieces like sprints, designed to add a little healthy stress and increase your VO2 max.
Mixed modality: Sometimes you’ll get a mixed modality workout (think high intensity fitness pick ‘n mix) where we’ll take elements of strength, bodyweight and cardio and mix them into interesting, challenging workouts.
Loaded carries: Picking up heavy things and carrying them is good for the soul, your skeleton, your grip and stabilising muscles. We have always believed that if you can’t grip it, you can’t carry it.
Balance: People fall over and end up in hospital. Half of all over 65s who have a fall and end up in hospital will be dead within 2 years. We don’t want you to become a statistic.
Jumping and Landing: A skill set that promotes motor planning, explosiveness, balance, muscle development, coordination and improves bone density.